Linda Caplinger
Email: LindaCaplinger@Kurvy.com
Download Resume in Word Format here
|
PROFESSIONAL
EXPERIENCE: Haute Homes – Los Gatos, CA
Managing
Principal
2003 to
Present
Create
and develop Haute Homes brand identity. Direct PPC advertising and other
marketing media. Manage online web presence & content refreshing.
Disclosure preparation contract negotiation, and escrow coordination. Kurvy.com – Los Gatos, CA Independent Contractor
2001 to Present
Direction in rudimentary SEO Optimization for
business web presences. Consulting, coordination, and deployment of PPC
Advertising campaigns in order to maximize CTR. Provider of website content
maintenance, refreshing, and website QA to local e-Commerce businesses. Clients
and collaborations include Cataphora Inc for data migration,
by MarketSmart for Logitech site analysis project, Pulse Media, Vickers Publications, Best of the Baskets, Brearton.com, The Right Sound Company, TheGregShow.tv, SongofAmerica.tv. and GregLondon.co.uk. Yahoo! - Sunnyvale,
CA Producer & Product Manager - Inside Yahoo! April 2001 to December
2001 Responsible for development, maintenance, and QA of one of Yahoo’s most
valuable properties: Inside Yahoo! Focal point for managed revenue-based
partnerships between Inside Yahoo! and American Eagle Outfitters, Barnes
& Noble, Victoria’s Secret, ELuxury, New Balance, Cooking.com, Godiva,
and numerous other internet retailers. Provide creative direction for
the overall expansion and implementation of IY! Responsible for gathering,
coordinating, and linking all of vertical Yahoo! and partner’s content to IY!
Coordinate with surfer and directory teams to integrate search technologies
and databases. Work directly with the Yahoo! Chief Scientist to
further develop IY! and create new tools for product management. URL:
www.Yahoo.com
Significant accomplishments include the following: Ÿ
Under my direction, IY! Business Marketplace
became the single largest provider of White Papers in the internet space. Ÿ
Increased Small Business IY! traffic over 1900%
in Q2 of 2001. Ÿ
Facilitated an increase in Yahoo! Billpay IY!
traffic by 269% in Q2 2001. Ÿ
Compiled and launched initial Premium Services
content for IY! This property is to realize $2.2M in revenue it’s first year. Ÿ
Successfully implemented a fusion of IY! France
and domestic IY! increasing the reach of IY! France to U.S. users by ~10%.
Leveraged and integrated many of the European Inside Yahoo! databases for
domestic users. Ÿ
Directed engineering team to automate updating
and maintenance of significant portions of IY! Walt Disney Internet Group (formerly GO.com
& Infoseek.com) - Sunnyvale, CA Directory Product Manager
Search and Directory Team May 2000 to March 2001 Created, developed, and extended online content for top revenue
area of portal. Gathered information on competitor markets and products and
prepared strategic analysis. Consolidated, edited, and deployed content from
GO web researchers. Coordinated with Centers Team Producers, Project
Managers, and WDIG verticals to ensure content homogeneity. Troubleshot new
tools and database content with QA and engineering teams. Provided quarterly
user traffic reports. Reviewed products for consistency of format. Created
and maintained content for departmental intranet. URL: www.go.com Riverside Community College - Riverside CA Instructor
of Computer Science & Engineering
January 1997
Present
Developed new lectures to maintain continued implementation of
existing curriculum. Broadened scope of course materials to include emerging
technologies. On Leave of Absence.
URL: http://rccd.cc.ca.us/ International Immunology Corporation - Murrieta
CA Research Associate -
Research & Development Antigen Group
January 1998 - May 2000 Project design, implementation, and development to coincide with
end-user product requirements. Produced and maintained flow charts for
outlining project processes and workflow. Created technical documentation for
departmental work instructions per ISO 9000/9001 guidelines. URL: www.iicsera.com Mt. San Jacinto College - Menifee CA Technical Writer August 1998 - May 2000 Created and designed custom PowerPoint lecture
presentations for general chemistry curricula. Integrated textual and
instructor material into coherent and informative presentations. URL: http://msjc.cc.ca.us/ Mt. San Jacinto College - Menifee CA Course Writer
September 1998 - December 1998 Reviewed online research and integrated with laboratory
experimentation. Integrated extensive online microbiology information into
the existing course curriculum. Macko Archaeological Consulting - Huntington
Beach, CA Senior Director -
Laboratory Operations March 1991 - August 1994 Directed laboratory resources, estimated project budget and
duration, proposal and report writing, and overall project management. Data
digitization, analysis, and final report writing. Collections inventory and
management. COMPUTER
SKILLS
Microsoft Office Professional Suite: Word,
Excel, Access, PowerPoint, Outlook, Publisher
Maximum typing speed 68 WPM
dBaseIII+ Program & Language
Windows OS (95- 2000, ME, NT)
Unix Familiar
DOS
Remedy (Development & Bug Reporting)
AutoCAD R14
MS Visio & Project
Active in the internet space since
1988 HTML & FTP
Graphic/Web Design
DreamWeaver 3.0/4.0/MX
HomeSite
802.11b/WAN
Data
Collection & Analysis (MDS, ANOVA, Cluster Analysis) SUMMARY
OF QUALIFICATIONS: Ability to multitask, prioritize, and complete
projects with strict attention to detail. Highly collaborative and
team-oriented yet able to work independently. Excellent analytical, research, and troubleshooting skills.
Strong organizational, leadership, and self-management skills. Able to
communicate effectively whether in written, oral, or presentation format.
Adaptable and flexible, skilled at working with technologically and
scientifically oriented groups. Adept at identifying key people to bring
about change. Expertise in finding creative solutions for refining systems
and processes to increase productivity. Proficient
in creating cases in Remedy. Advanced user of Microsoft Office products.
Extensive use of Windows operating systems. Working knowledge of HTML, FTP,
graphic/web design, Dreamweaver, and PhotoShop. Familiarity with Unix and
command line environments. dBaseIII+ program/language. Technical drafting
with AutoCAD R14. Three years college level MS applications instruction.
Workflow and project tracking utilizing Visio and MS Project. EDUCATION: University of California Irvine, CA Degree: B.A., Anthropology Minor: Economics Dean’s Honor List and University Scholarships Rio Hondo College - Whittier, CA Degree: A.A. General Education, Honors Emphasis: Economics PERSONAL
DEVELOPMENT: 2001 JP Associates,
Los Gatos, CA Project Management CourseFocus on determining project scope, key
relationships, and critical success factors. Emphasized skills to set
priorities, get commitment, drive progress, and ensure project expectations
are satisfied. 2001 O’Brien Management Group, Inc., Rocklin,
CA Personal and Team Effectiveness ProgramStrategies for managing obstacles, establishing control over
workload, planning processes, tracking delegations, and activity
prioritization. PERSONAL: Active in the internet space
since 1988. Personal webspace at www.kurvy.com |
|
|